Product Development:
We believe our diverse background gives us a competitive edge in the product development process. Through years of distribution, we’ve become knowledgeable about how to create products that target specific consumer needs and demographics. In 2003, we launched our first cosmetic brand CALLAS. The brand carries lip and eye makeup, as well as makeup remover tissues, brush sets and other accessories. We also created the body care brands Evecare and Skin n Nature, as well as the eyelid tape brand Eyecharm. From the success of CALLAS, we’ve also grown to launch a few other cosmetics brands including LUS, Sense of Care, Lycya, etc.
We create our products with our consumers in mind. We formulate cosmetics with quality and effective ingredients to enhance user experience. Products such as two-way cakes are made with ingredients that help give skin a flawless finish, but also work to control oil production and block harmful UV rays. We take suggestions from beauty consultants and customers on how we can improve products or formulations as we continue to innovate.
Manufacturing Success:
Many of our products have been popularized across the country and abroad. CALLAS products are sold in over 200 retail accounts across California, Hawaii, Texas, Washington and Oregon. Base makeup such as two-way cakes and liquid foundations are popular items. These products are also used by estheticians, makeup artists, cosmetology school students and teachers. CALLAS cosmetics are also sold in stores across other countries including Singapore, Malaysia, Hong Kong, Japan, Iran, Australia, New Zealand, Mexico, Panama, El Salvador, Philippine, Viet Nam, U.A.E. and China.
Keeping Up With Trends:
Since we’re all about innovation, we keep up with what’s new by showing up at events to learn and connect. We attend trade shows and beauty expos throughout the year to keep up with cosmetics and skin care trends locally and internationally. It enables us to expand our knowledge of the beauty industry as we get to know businesses from around the world. We develop fresh ideas on how to continue improving products and brands we create.
We regularly attend COSMOPROF North America in Las Vegas, a beauty trade show with 1000 exhibitors from 40 different countries. Various cosmetics and personal care products are showcased, and we also get the opportunity to introduce unique brands and products we carry. We build connections with manufacturers and retailers and also get acquainted with other products and brands that have changed the industry.
We also make sure to attend smaller shows so we can better market to specific minority markets. We’ve attended the Korean Festival in Los Angeles for several years and have even traveled to Tijuana, Mexico, for the Mexico Supply Trade Show. We value big expos just as much as small, community-focused ones so we can better target specific communities.
Working with Retailers
We stock many shelves with highly demanded products by understanding the needs and basic beauty regimes of the regular customers. By getting familiar with their beauty routines, we are able to create and distribute unique items they are searching for.
Through our experience working with many minority markets, we know how to strategically equip each store to cater to its community. We provide trained beauty consultants who can help costumers determine skin care needs and recommend appropriate products. They can also speak the language of the community to better communicate with consumers.
We also learned that customers are curious about new and improved products but are often hesitant to try them. We aim to provide retailers with as much information as we can on features of the new products and the effectiveness of the ingredients. That’s why we keep up with trends, do research on various ingredients and try many products ourselves.
CALLAS — http://callas.com
Dear Derm — http://dearderm.com
DewyTree
LUS Cosmetics — http://luscosmetics.com
Sense of Care
Sooeum —http://sooeum.com