We stock many shelves with highly demanded products by understanding the needs and basic beauty regimes of the regular customers. By becoming familiar with their beauty routines, we are able to create and distribute unique items they are searching for.
Through our experience working with many minority markets, we know how to strategically equip each store to cater to its community. We provide trained beauty consultants who can help determine skin care needs for the consumers and recommend appropriate products. They can also speak the language of the community to better communicate with consumers.
We also learned that customers are curious about new and improved products but are often hesitant to try them. We aim to provide retailers with as much information as we can on features of the new products and the effectiveness of the ingredients. That’s why we keep up with trends, do research on various ingredients, and try many products ourselves.
Since the beauty regimes of women of different ethnicities vary, we strive to bring products that meet the wide range of needs. We’ve learned that many in the Asian community seek makeup and tools that focus on widening the appearance of the eyes, so we’ve introduced tools such as eyelid tape, eyebrow razors and eyelash glue. Sheet mask products including black sheet masks (22 kinds), soothing gels(4 kinds), O2 Mask, Peeling Gel and Charcoal Peel Off Mask are also popular products, so we introduce brands that specialize in those categories.
To the Hispanic community, we’ve introduced cosmetics with colors that match their skin tones and eye colors. We also distribute skin firming and whitening products that are requested by consumers who are interested in reducing the signs of wrinkles and spots. The skin firming products such as Marine Collagen essence with Gold and Pearl Powder and Ampules are also popular products. Some of the most in demand items we’ve introduced are the CALLAS base makeup products such as two-way cakes and foundations. Korean hair care products with unique ingredients such as Aqua and Brown Rice Products have also gained popularity.
Curacao is one of our key retail customers. Curacao is a department chain store with locations in California, Nevada and Arizona. The 100,000+ square foot retail stores offer a large selection of the latest electronics, fashion and home products. Curacao ranks among the top 100 Electronics and Appliance Retailers in the U.S. Through its proprietary financing models, Curacao has opened the door to the world of credit for millions of people. All of this has allowed Curacao to build a unique relationship with its customers and their communities. We have sold $34M in 2016 and we expect $50M in 2017.
Our off-line customer includes cosmetic specialty store, esthetic shop, salon and spa, eyebrow threading shop, beauty supply, fashion store, make-up school supplier, grocery stores, convenient store, nail supply, pharmacy, etc. and on-line customer also includes Amazon, Walmart, Hautelook, Zulily, home shopping channels (T.V.), shophush.com, etc.