We have many different manufacture partners such as containers (bottles, tubes, pouches, etc), printing, boxes, etc. in Japan, China and Korea. However, most of products are filled, finished and inspected at Rainbow Beauty Cosmetics in Bucheon, Korea. We also have other co-partner manufacturers such as Seoul Cosmetics, Enprani, L’ocean, Interwork Korea, BCL, and Age-Lock Company.
Product Development:
We believe our diverse background gives us a competitive edge in the product development process. Through years of distribution, we’ve become knowledgeable about how to create products that target specific consumer needs and demographics. In 2003, we launched our first cosmetic brand CALLAS. The brand carries lip and eye makeup, as well as makeup remover tissues, brush sets and other accessories. We also created the body care brands Evecare and Skin n Nature, as well as the eyelid tape brand Eyecharm. From the success of CALLAS, we’ve also grown to launch a few other cosmetics brands including LUS, Sense of Care, Lycya, etc.
We create our products with our consumers in mind. We formulate cosmetics with quality and effective ingredients to enhance user experience at our own lab. Products such as two-way cakes are made with ingredients that help give skin a flawless finish, but also work to control oil production and block harmful UV rays. We take suggestions from beauty consultants and customers on how we can improve products or formulations as we continue to innovate. Now, we have started to formulate our products without the use of harmful ingredient such as Parabens, Triclosans, Sulfates and Phthalates. Sibce 2016, Skincare products have been produced without 11 harmful ingredients such as Benzophenone, Imidazolidinyl urea, Methylchloroisothiazolinone, Mineral oil, Parabens, Paraffin, Petrolatum, Phthalates, Sulfates, Triclosan and Triethanolamine.
laboratory Equipment
Manufacturing Success:
Many of our products have been popularized across the country and abroad.
CALLAS products are sold in over 200 retail accounts across California, Hawaii, Texas, Washington and Oregon. Base makeup such as two-way cakes and liquid foundations are popular items.
These products are also used by estheticians, makeup artists, cosmetology school students and teachers. CALLAS cosmetics are also sold in stores across other countries including Singapore, Malaysia, Hong Kong, Philippine, Viet Nam, Japan, China, Iran, U.A.E., Australia, New Zealand, Mexico, Panama, El Salvador, Ecuador, Puerto Rico, and Brazil.
Key Manufacturing Equipment
Keeping Up With Trends:
As a leader of K-beauty in United States, we are very proud that Korean beauty products have blown up in the United States and have become a major trend.
Since we’re all about innovation, we keep up with what’s new by showing up at events to learn and connect. We attend trade shows and beauty expos throughout the year to keep up with cosmetics and skin care trends locally and internationally. It enables us to expand our knowledge of the beauty industry as we get to know businesses from around the world. We develop fresh ideas on how to continue improving products and brands we create.
We regularly attend COSMOPROF North America in Las Vegas, a beauty trade show with 1000 exhibitors from 40 different countries. Various cosmetics and personal care products are showcased, and we also get the opportunity to introduce unique brands and products we carry. We build connections with manufacturers and retailers and also get acquainted with other products and brands that have changed the industry.
We also make sure to attend smaller shows so we can better market to specific minority markets. We’ve attended the Korean, Chinese and Japanese Festival in Los Angeles for several years and have even traveled to Tijuana, Mexico, for the Mexico Supply Trade Show. We value big expos just as much as small, community-focused ones so we can better target specific communities.