CALLAS
CALLAS was introduced in 2003 by Rainbow Beauty Company. The CALLAS name is inspired by “Kallos” the Greek word for “beauty”.
The Beauty we are talking about, as Kallos, is not mainly what may first come to mind, that is the beauty of the human body with its erotic component. It is certainly also that, and eminently that, but not at all only that. Kallos Beauty is the Greek philosophy concept of Inspiring Harmony inciting the acquisition of more soul beauty, more body beauty, and the creation of more beauty in all aspects of life on the part of a person observing and enjoying existing harmony and beauty. Beauty is more than a pretty face and a beautiful body. It is one’s soul. CALLAS products personify the beauty inside to show your character.
CALLAS redefines new beauty in color cosmetics and beauty supplies.
CALLAS has put great effort to keep up with the modern beauty trends. We have attended major cosmetic beauty shows such as Cosmoprof, ISSE, etc for more than 50 times.
CALLAS has been registered and is a registering trade mark as a cosmetic brand in Asia, North and South America and Middle East countries. Some countries have registered the brand as Maria Callas because of the conflict of existing similar words. But the logo design will remain the same as the existing Callas logo.
DEARDERM
“We Care for Your Precious Skin”
Dear Derm means “precious skin” and it was birthed through many thoughts and research of professionals associated with this industry who knew that the skin is a very valuable part of the human body.
“CONCEPT
DearDerm is targeting maximizing efficiency combined from high functional ingredients and natural extracts. It is a brand that is reaching high quality with reasonable price. It is comfortable to use for everyone.
“2015 Hit 500” Elected in Korea
The DearDerm Ample Mask (12 kinds) has been elected as a 2015 Hit500 Product from Small and Medium Business Corporations in Korea.
Target Market for Callas – Dearderm:
We are trying to understand the market which is kind of difficult due to the wide variety of products available.
Since there are so many different brands with different value propositions we need to understand the following:
What’s the price strategy in mature markets? What’s the comparison with the players in the market? (Mac, Loreal, etc).
Is there any study made which explains this positioning? – Maybe you have a study which points out the superior quality of the product compared to its direct competitors
Dearderm Mask Pack KFDA CERTIFICATION
CALLAS and DERADERM are a little bit more complicated because it is a mature market, with lots of competitors and the brand image is crucial for selling. As we need to understand pricing strategy and entering market investments it would take more time and a deep analysis from our side.
The pricing point in the U.S. market has been studied from the beginning of the brand launching point.
Our main point is high-end quality with affordable price. For example, our Callas eyelash curler is priced $9.50 (U.S. suggest retail price) and Name brand eyelash curler, which is a top selling eyelash curler at department stores is priced at $18.00 – $23.00(U.S. suggest retail price). We had a blind test for beauty professionals and more than 60% preferred Callas eyelash curler compared to S brand eyelash curler. Another example is the Callas cleansing tissue. Callas cleansing tissue is selling $2.00-3.00 in U.S. and similar products are sold for $5.00-$8.00 in U.S. at Walmart, Wallgreen, Rite Aid and etc.
CALLAS has been selling in U.S. since 2003. Dearderm brand was created in 2012. We are distributing both brands by ourselves not by any other distributors in the U.S. Our main distribution demographics are Hispanic and Asian market in the U.S. Many of our products have been popularized across the country and abroad. CALLAS and DEARDERM products are sold in over 200 retail accounts including Curacao, Dearderns, Star World, which are known as Hispanic department stores. Base makeup such as two-way cakes and liquid foundations are the most popular items. The products are also used by estheticians, makeup artists, cosmetology school students and teachers.
CALLAS cosmetics are also sold in stores across other countries including New Zealand, Australia, Singapore, Philippine, Malaysia, Hong Kong, Japan, Iran, Mexico, El Salvador, Ecuador, Puerto Rico, Brazil, Panama and China.
We have not sold to Argentina yet and do not have much idea about the Argentina market. We are looking for a partner that is well known in the Argentina market. Normally, each distributor has rights to set his own suggest retail prices in his country.